{"id":16995,"date":"2026-04-07T08:30:00","date_gmt":"2026-04-07T08:30:00","guid":{"rendered":"https:\/\/b2bdesign.de\/?page_id=16995"},"modified":"2026-04-07T13:26:45","modified_gmt":"2026-04-07T13:26:45","slug":"edeka","status":"publish","type":"page","link":"https:\/\/b2bdesign.de\/en\/edeka\/","title":{"rendered":"EDEKA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16995\" class=\"elementor elementor-16995\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e830e59 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"e830e59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb5806b premium-nav-slide premium-hidden-icon-yes premium-disable-scroll-yes elementor-fixed elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile premium-slide-auto elementor-widget elementor-widget-global elementor-global-2040 elementor-widget-premium-nav-menu\" data-id=\"eb5806b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;fas fa-angle-down&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;submenu_item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;}}\" data-widget_type=\"premium-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-settings=\"{&quot;breakpoint&quot;:0,&quot;mobileLayout&quot;:null,&quot;mainLayout&quot;:&quot;slide&quot;,&quot;stretchDropdown&quot;:false,&quot;hoverEffect&quot;:&quot;&quot;,&quot;submenuEvent&quot;:null,&quot;submenuTrigger&quot;:&quot;item&quot;,&quot;closeAfterClick&quot;:true,&quot;renderMobileMenu&quot;:true}\" class=\"premium-nav-widget-container premium-nav-pointer-none\" style=\"visibility:hidden; opacity:0;\">\n\t\t\t<div class=\"premium-ver-inner-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-hamburger-toggle premium-mobile-menu-icon\" role=\"button\" aria-label=\"Toggle Menu\">\n\t\t\t\t\t\t<span class=\"premium-toggle-text\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-bars\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"premium-toggle-close\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-nav-slide-overlay\"><\/div>\n\t\t\t\t\t<div class=\"premium-mobile-menu-outer-container\">\n\t\t\t\t\t\t<div class=\"premium-mobile-menu-close\" role=\"button\" aria-label=\"Close Menu\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times\"><\/i>\t\t\t\t\t\t\t<span class=\"premium-toggle-close\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-mobile-menu-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul id=\"menu-hauptmenue-1\" class=\"premium-mobile-menu premium-main-mobile-menu premium-main-nav-menu\"><li id=\"premium-nav-menu-item-80321\" class=\"menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item\"><a href=\"https:\/\/b2bdesign.de\/en\/leistungen\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Unsere Leistungen<\/a><\/li>\n<li id=\"premium-nav-menu-item-10142\" class=\"menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item\"><a href=\"https:\/\/b2bdesign.de\/en\/about-us-alt\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Das ist b2b design<\/a><\/li>\n<li id=\"premium-nav-menu-item-18643\" class=\"menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item\"><a href=\"https:\/\/b2bdesign.de\/en\/unsere-projekte\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Erfolgsgeschichten<\/a><\/li>\n<li id=\"premium-nav-menu-item-14594\" class=\"menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item\"><a href=\"https:\/\/b2bdesign.de\/en\/kontakt\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">\u270b Sag uns Hallo!<\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fc1fbb e-flex e-con-boxed wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"8fc1fbb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;animation&quot;:&quot;none&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=5rW7R4qcPL4&amp;source_ve_path=MjM4NTE&amp;embeds_referring_euri=https%3A%2F%2Fb2bdesign.de%2F&amp;embeds_referring_origin=https%3A%2F%2Fb2bdesign.de&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_video_start&quot;:4}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-275c9ff e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"275c9ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1aec5d9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"1aec5d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e032603 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"e032603\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"100\" height=\"350\" src=\"https:\/\/b2bdesign.de\/wp-content\/uploads\/2023\/10\/b2b-design-logo-webseite-1.svg\" class=\"attachment-full size-full wp-image-2282\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-508378f elementor-widget elementor-widget-heading\" data-id=\"508378f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mir EDEKA growd du richtig<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9acba3e elementor-widget elementor-widget-spacer\" data-id=\"9acba3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e11ecb e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"9e11ecb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-032ab3c elementor-widget elementor-widget-spacer\" data-id=\"032ab3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-118eac7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"118eac7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4cb344e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"4cb344e\" data-element_type=\"container\" data-e-type=\"container\" id=\"slide-a\">\n\t\t<div class=\"elementor-element elementor-element-788361e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"788361e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=5rW7R4qcPL4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-bc50d98 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"bc50d98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Erkl\u00e4rung Growbox-Kampagne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54bc752 elementor-widget elementor-widget-qi_addons_for_elementor_button\" data-id=\"54bc752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"qodef-shortcode qodef-m qodef-qi-button qodef-html--link qodef-layout--filled qodef-type--standard qodef-icon--right qodef-hover--icon-move-horizontal-short\" href=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ5b3V0dWJlIiwidXJsIjoiaHR0cHM6XC9cL3d3dy55b3V0dWJlLmNvbVwvZW1iZWRcLzVyVzdSNHFjUEw0P2ZlYXR1cmU9b2VtYmVkIn0%3D\" target=\"_self\">\n\t<span class=\"qodef-m-text\">Video anschauen<\/span>\n\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f99db1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"1f99db1\" data-element_type=\"container\" data-e-type=\"container\" id=\"slide-b\">\n\t\t<div class=\"elementor-element elementor-element-790f96f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"790f96f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=HyT2ym14T1c&quot;}\">\n\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-9509e44 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"9509e44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mir EDEKA growd du richtig<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c5a2f elementor-widget elementor-widget-qi_addons_for_elementor_button\" data-id=\"e7c5a2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"qodef-shortcode qodef-m qodef-qi-button qodef-html--link qodef-layout--filled qodef-type--standard qodef-icon--right qodef-hover--icon-move-horizontal-short\" href=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ5b3V0dWJlIiwidXJsIjoiaHR0cHM6XC9cL3d3dy55b3V0dWJlLmNvbVwvZW1iZWRcL0h5VDJ5bTE0VDFjP2ZlYXR1cmU9b2VtYmVkIn0%3D\" target=\"_self\">\n\t<span class=\"qodef-m-text\">In voller Gr\u00f6\u00dfe erleben<\/span>\n\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c830f6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"0c830f6\" data-element_type=\"container\" data-e-type=\"container\" id=\"slide-d\">\n\t\t<div class=\"elementor-element elementor-element-d6948bf e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"d6948bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38ec44a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"38ec44a\" data-element_type=\"container\" data-e-type=\"container\" id=\"slide-e\">\n\t\t<div class=\"elementor-element elementor-element-b43b4ff e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"b43b4ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdce140 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"bdce140\" data-element_type=\"container\" data-e-type=\"container\" id=\"slide-f\">\n\t\t<div class=\"elementor-element elementor-element-1a5cdb0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"1a5cdb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a21a4dc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"a21a4dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-058be3c pa-carousel-template pa-carousel-horizontal pa-arrows-default elementor-widget elementor-widget-premium-carousel-widget\" data-id=\"058be3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"premium-carousel-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div id=\"premium-carousel-wrapper-058be3c\" class=\"premium-carousel-wrapper premium-carousel-hidden carousel-wrapper-058be3c  premium-carousel-dots-below\" data-settings=\"{&quot;vertical&quot;:false,&quot;appearance&quot;:&quot;single&quot;,&quot;slidesToShow&quot;:1.3999999999999999,&quot;infinite&quot;:false,&quot;speed&quot;:300,&quot;fade&quot;:false,&quot;autoplay&quot;:false,&quot;autoplaySpeed&quot;:&quot;&quot;,&quot;draggable&quot;:true,&quot;touchMove&quot;:true,&quot;adaptiveHeight&quot;:false,&quot;variableWidth&quot;:false,&quot;cssEase&quot;:&quot;ease&quot;,&quot;pauseOnHover&quot;:false,&quot;centerMode&quot;:false,&quot;arrows&quot;:true,&quot;dots&quot;:true,&quot;slidesDesk&quot;:1.3999999999999999,&quot;slidesTab&quot;:2,&quot;slidesMob&quot;:1,&quot;animation&quot;:&quot;null&quot;,&quot;tabletBreak&quot;:1025,&quot;mobileBreak&quot;:768,&quot;navigation&quot;:[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;],&quot;carouselNavigation&quot;:true,&quot;templatesNumber&quot;:5,&quot;hasNavSlider&quot;:false,&quot;mouseTilt&quot;:false,&quot;mouseTiltRev&quot;:false}\">\n\t\t\t<!-- Dots -->\n\t\t\t\t\t\t\t<div class=\"premium-carousel-nav-dot\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-circle\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"premium-carousel-nav-arrow-prev\">\n\t\t\t\t\t<a type=\"button\" data-role=\"none\" class=\"carousel-arrow carousel-prev\" aria-label=\"Previous\" role=\"button\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-chevron-left\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"premium-carousel-nav-arrow-next\">\n\t\t\t\t\t\t<a type=\"button\" data-role=\"none\" class=\"carousel-arrow carousel-next\" aria-label=\"Next\" role=\"button\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-chevron-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<!-- Main Slides -->\n\t\t\t<div id=\"premium-carousel-058be3c\" class=\"premium-carousel-inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-carousel-template item-wrapper\" data-template-src=\"slide-a\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-carousel-template item-wrapper\" data-template-src=\"slide-b\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-carousel-template item-wrapper\" data-template-src=\"slide-d\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-carousel-template item-wrapper\" data-template-src=\"slide-e\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-carousel-template item-wrapper\" data-template-src=\"slide-f\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84a890e elementor-widget elementor-widget-spacer\" data-id=\"84a890e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2357f6f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"2357f6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b57bab6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"b57bab6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b0d182c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"b0d182c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc7b5f3 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"dc7b5f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;marker&quot;:&quot;underline_zigzag&quot;,&quot;highlighted_text&quot;:&quot;Growbox-Kampagne&quot;,&quot;highlight_iteration_delay&quot;:3000,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Die<\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">Growbox-Kampagne<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">f\u00fcr echtes Employer Branding<\/span>\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e84d78 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9e84d78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"73\" data-end=\"330\">Viele Unternehmen greifen beim Employer Branding zu \u201eganz authentischen\u201c Stockfotos, packen ein paar \u201etotal echte\u201c Texte dazu \u2013 und nennen das dann authentisches Recruiting.<br data-start=\"246\" data-end=\"249\" \/>So nach dem Motto: <em data-start=\"268\" data-end=\"327\" data-is-only-node=\"\">Wenn wir es oft genug sagen, glaubt es vielleicht jemand.<\/em> \ud83d\ude09<\/p><p data-start=\"332\" data-end=\"600\" data-is-last-node=\"\" data-is-only-node=\"\">Genau diesen Klassiker m\u00f6chten wir bewusst vermeiden (bestes Beispiel: der IHK-Vortrag in Schweinfurt zum Thema Employer Branding). Stattdessen setzen wir lieber auf echte Geschichten, echte Menschen und Inhalte, die nicht nur so tun als ob \u2013 sondern es wirklich sind.<\/p><p data-start=\"332\" data-end=\"600\" data-is-last-node=\"\" data-is-only-node=\"\">\u00a0<\/p><h4 data-start=\"332\" data-end=\"600\"><strong>Die Idee<\/strong><\/h4><p>Wir setzen nicht auf Bilder und Texte, sondern auf Videos.<\/p><p>Wir filmen echte Mitarbeiterinnen und Mitarbeiter &#8211; keine Schauspieler, kein Social-Media-Team &#8211; und stellen ihnen nur eine zentrale Frage:<\/p><p>\u2022 Warum arbeitest du bei EDEKA?<\/p><p>Doch statt klassisch mit Kamera und Mikro durch den Markt zu laufen, wollen wir das Ganze kreativ und humorvoll verpacken &#8211; unter dem Motto \u201eWachsen mit EDEKA&#8221;.<\/p><p>Dazu stellen wir eine \u201eGrowbox&#8221; auf &#8211; eine kleine, abgeschlossene Box (angelehnt an Growboxen f\u00fcr Pflanzen), die als Aufnahme- und R\u00fcckzugsort dient. Hier k\u00f6nnen Mitarbeitende in Ruhe und mit einem<\/p><p>Augenzwinkern ihre Antwort aufnehmen. Die Symbolik ist klar: So wie in der Box Pflanzen wachsen, wachsen auch Menschen bei EDEKA.<\/p><p>Die Box kann von Markt zu Markt wandern, um dort verschiedene Stimmen einzufangen.<\/p><p>Im finalen Video werden die Antworten schnell geschnitten, alle aus dem gleichen Kamerawinkelaufgenommen und mit passender Musik unterlegt &#8211; so entsteht eine authentische, dynamische und emotionale Kampagne.<\/p><p>Zum Schluss k\u00f6nnte man das Ganze mit einem humorvollen \u201eEDEKA-Trailer-Touch&#8221; versehen &#8211; zum Beispiel mit dem Satz:<\/p><p>*\u00bb \u201eDie folgenden Antworten beruhen auf einer wahren Begebenheit.&#8221;<\/p><p>Untermalt mit Trailer-Musik und schnellen Schnitten ergibt das eine moderne, sympathische und echte Kampagne.<\/p><p>\u00a0<\/p><h4><strong>Fazit<\/strong><\/h4><p>Das Growzelt steht f\u00fcr Entwicklung, das Selfie-Format f\u00fcr Authentizit\u00e4t \u2013<\/p><p>und der Spruch am Ende bringt\u2019s auf den Punkt:<\/p><p>\u201eMir EDEKA growd du richtig\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a083466 elementor-widget elementor-widget-button\" data-id=\"a083466\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/b2bdesign.de\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Projekt starten<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04bf6b2 elementor-widget elementor-widget-spacer\" data-id=\"04bf6b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e08602 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"5e08602\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f36220 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"6f36220\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8cfb7bb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"8cfb7bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cd375bb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"cd375bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5c3263e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"5c3263e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c627c5 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6c627c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Growbox Setup<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1392517 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1392517\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ein humorvoller Selfie-Clip zeigt echte Azubis bei EDEKA und warum sie gerne dort wachsen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2df90a elementor-widget elementor-widget-button\" data-id=\"b2df90a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE3MDQxIiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mehr erfahren<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d438825 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"d438825\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-025229d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"025229d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ffb4724 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"ffb4724\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13e457a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"13e457a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Wir sind b2b design\u200b<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37a04ee elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"37a04ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir sind das Team hinter starken Marken.<br \/>Kreativ, engagiert und mit dem Anspruch, dich wirklich nach vorne zu bringen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adb3ebc elementor-widget elementor-widget-button\" data-id=\"adb3ebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/b2bdesign.de\/about-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lerne uns kennen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4c54f1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"e4c54f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b1a63 elementor-widget elementor-widget-spacer\" data-id=\"32b1a63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fbf2058 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"fbf2058\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1715b81 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"1715b81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b11f628 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"b11f628\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae01ca2 elementor-widget elementor-widget-heading\" data-id=\"ae01ca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gegessene  Donuts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0efe7a elementor-widget elementor-widget-counter\" data-id=\"e0efe7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"1500\" data-to-value=\"75\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6345569 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"6345569\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52a4719 elementor-widget elementor-widget-heading\" data-id=\"52a4719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kunden<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5641c8f elementor-widget elementor-widget-counter\" data-id=\"5641c8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"1500\" data-to-value=\"110\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8b84aa e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"e8b84aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04e0668 elementor-widget elementor-widget-heading\" data-id=\"04e0668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gr\u00fcndung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b442c8f elementor-widget elementor-widget-counter\" data-id=\"b442c8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"1500\" data-to-value=\"2017\" data-from-value=\"2024\">2024<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b6e66 elementor-widget elementor-widget-spacer\" data-id=\"67b6e66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Unsere Leistungen Das ist b2b design Erfolgsgeschichten \u270b Sag uns Hallo! Mir EDEKA growd du richtig Erkl\u00e4rung Growbox-Kampagne Video anschauen Mir EDEKA growd du richtig In voller Gr\u00f6\u00dfe erleben Die Growbox-Kampagne f\u00fcr echtes Employer Branding Viele Unternehmen greifen beim Employer Branding zu \u201eganz authentischen\u201c Stockfotos, packen ein paar \u201etotal echte\u201c Texte dazu \u2013 und nennen das dann authentisches Recruiting.So nach dem Motto: Wenn wir es oft genug sagen, glaubt es vielleicht jemand. \ud83d\ude09 Genau diesen Klassiker m\u00f6chten wir bewusst vermeiden (bestes Beispiel: der IHK-Vortrag in Schweinfurt zum Thema Employer Branding). Stattdessen setzen wir lieber auf echte Geschichten, echte Menschen und Inhalte, die nicht nur so tun als ob \u2013 sondern es wirklich sind. \u00a0 Die Idee Wir setzen nicht auf Bilder und Texte, sondern auf Videos. Wir filmen echte Mitarbeiterinnen und Mitarbeiter &#8211; keine Schauspieler, kein Social-Media-Team &#8211; und stellen ihnen nur eine zentrale Frage: \u2022 Warum arbeitest du bei EDEKA? Doch statt klassisch mit Kamera und Mikro durch den Markt zu laufen, wollen wir das Ganze kreativ und humorvoll verpacken &#8211; unter dem Motto \u201eWachsen mit EDEKA&#8221;. Dazu stellen wir eine \u201eGrowbox&#8221; auf &#8211; eine kleine, abgeschlossene Box (angelehnt an Growboxen f\u00fcr Pflanzen), die als Aufnahme- und R\u00fcckzugsort dient. Hier k\u00f6nnen Mitarbeitende in Ruhe und mit einem Augenzwinkern ihre Antwort aufnehmen. Die Symbolik ist klar: So wie in der Box Pflanzen wachsen, wachsen auch Menschen bei EDEKA. Die Box kann von Markt zu Markt wandern, um dort verschiedene Stimmen einzufangen. Im finalen Video werden die Antworten schnell geschnitten, alle aus dem gleichen Kamerawinkelaufgenommen und mit passender Musik unterlegt &#8211; so entsteht eine authentische, dynamische und emotionale Kampagne. Zum Schluss k\u00f6nnte man das Ganze mit einem humorvollen \u201eEDEKA-Trailer-Touch&#8221; versehen &#8211; zum Beispiel mit dem Satz: *\u00bb \u201eDie folgenden Antworten beruhen auf einer wahren Begebenheit.&#8221; Untermalt mit Trailer-Musik und schnellen Schnitten ergibt das eine moderne, sympathische und echte Kampagne. \u00a0 Fazit Das Growzelt steht f\u00fcr Entwicklung, das Selfie-Format f\u00fcr Authentizit\u00e4t \u2013 und der Spruch am Ende bringt\u2019s auf den Punkt: \u201eMir EDEKA growd du richtig\u2026 Projekt starten Growbox Setup Ein humorvoller Selfie-Clip zeigt echte Azubis bei EDEKA und warum sie gerne dort wachsen. Mehr erfahren Wir sind b2b design\u200b Wir sind das Team hinter starken Marken.Kreativ, engagiert und mit dem Anspruch, dich wirklich nach vorne zu bringen. Lerne uns kennen Gegessene Donuts 0 Kunden 0 + Gr\u00fcndung 2024<\/p>","protected":false},"author":1,"featured_media":183,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-16995","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>b2b design Werbe- und Marketingagentur in W\u00fcrzburg<\/title>\n<meta name=\"description\" content=\"Werbeagentur f\u00fcr herausstechende Markenidentit\u00e4ten, Webdesign und Marketing. Unsere Kunden m\u00fcssen den Mut haben, Grenzen zu \u00fcberschreiten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b2bdesign.de\/en\/edeka\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"b2b design Werbe- und Marketingagentur in W\u00fcrzburg\" \/>\n<meta property=\"og:description\" content=\"Werbeagentur f\u00fcr herausstechende Markenidentit\u00e4ten, Webdesign und Marketing. Unsere Kunden m\u00fcssen den Mut haben, Grenzen zu \u00fcberschreiten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b2bdesign.de\/en\/edeka\/\" \/>\n<meta property=\"og:site_name\" content=\"b2b design Werbe- und Marketing Agentur\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T13:26:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b2bdesign.de\/wp-content\/uploads\/2023\/10\/slider-brandingagentur-start.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/edeka\\\/\",\"url\":\"https:\\\/\\\/b2bdesign.de\\\/edeka\\\/\",\"name\":\"b2b design Werbe- und Marketingagentur in W\u00fcrzburg\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/edeka\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/edeka\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/b2bdesign.de\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/slider-brandingagentur-start.jpg\",\"datePublished\":\"2026-04-07T08:30:00+00:00\",\"dateModified\":\"2026-04-07T13:26:45+00:00\",\"description\":\"Werbeagentur f\u00fcr herausstechende Markenidentit\u00e4ten, Webdesign und Marketing. Unsere Kunden m\u00fcssen den Mut haben, Grenzen zu \u00fcberschreiten.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/edeka\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/b2bdesign.de\\\/edeka\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/edeka\\\/#primaryimage\",\"url\":\"https:\\\/\\\/b2bdesign.de\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/slider-brandingagentur-start.jpg\",\"contentUrl\":\"https:\\\/\\\/b2bdesign.de\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/slider-brandingagentur-start.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/edeka\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/b2bdesign.de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EDEKA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/#website\",\"url\":\"https:\\\/\\\/b2bdesign.de\\\/\",\"name\":\"b2b design Werbe- und Marketing Agentur\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/b2bdesign.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/#organization\",\"name\":\"b2b design e.K.\",\"url\":\"https:\\\/\\\/b2bdesign.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/b2bdesign.de\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/b2b-design-logo-webseite-1.svg\",\"contentUrl\":\"https:\\\/\\\/b2bdesign.de\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/b2b-design-logo-webseite-1.svg\",\"width\":100,\"height\":350,\"caption\":\"b2b design e.K.\"},\"image\":{\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/b2b-design\",\"https:\\\/\\\/www.instagram.com\\\/b2bdesign2017\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCOyMQ8GywgDAvFhodpaJk7Q\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"b2b design Werbe- und Marketingagentur in W\u00fcrzburg","description":"Werbeagentur f\u00fcr herausstechende Markenidentit\u00e4ten, Webdesign und Marketing. Unsere Kunden m\u00fcssen den Mut haben, Grenzen zu \u00fcberschreiten.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/b2bdesign.de\/en\/edeka\/","og_locale":"en_GB","og_type":"article","og_title":"b2b design Werbe- und Marketingagentur in W\u00fcrzburg","og_description":"Werbeagentur f\u00fcr herausstechende Markenidentit\u00e4ten, Webdesign und Marketing. Unsere Kunden m\u00fcssen den Mut haben, Grenzen zu \u00fcberschreiten.","og_url":"https:\/\/b2bdesign.de\/en\/edeka\/","og_site_name":"b2b design Werbe- und Marketing Agentur","article_modified_time":"2026-04-07T13:26:45+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/b2bdesign.de\/wp-content\/uploads\/2023\/10\/slider-brandingagentur-start.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/b2bdesign.de\/edeka\/","url":"https:\/\/b2bdesign.de\/edeka\/","name":"b2b design Werbe- und Marketingagentur in W\u00fcrzburg","isPartOf":{"@id":"https:\/\/b2bdesign.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/b2bdesign.de\/edeka\/#primaryimage"},"image":{"@id":"https:\/\/b2bdesign.de\/edeka\/#primaryimage"},"thumbnailUrl":"https:\/\/b2bdesign.de\/wp-content\/uploads\/2023\/10\/slider-brandingagentur-start.jpg","datePublished":"2026-04-07T08:30:00+00:00","dateModified":"2026-04-07T13:26:45+00:00","description":"Werbeagentur f\u00fcr herausstechende Markenidentit\u00e4ten, Webdesign und Marketing. Unsere Kunden m\u00fcssen den Mut haben, Grenzen zu \u00fcberschreiten.","breadcrumb":{"@id":"https:\/\/b2bdesign.de\/edeka\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/b2bdesign.de\/edeka\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/b2bdesign.de\/edeka\/#primaryimage","url":"https:\/\/b2bdesign.de\/wp-content\/uploads\/2023\/10\/slider-brandingagentur-start.jpg","contentUrl":"https:\/\/b2bdesign.de\/wp-content\/uploads\/2023\/10\/slider-brandingagentur-start.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/b2bdesign.de\/edeka\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/b2bdesign.de\/"},{"@type":"ListItem","position":2,"name":"EDEKA"}]},{"@type":"WebSite","@id":"https:\/\/b2bdesign.de\/#website","url":"https:\/\/b2bdesign.de\/","name":"b2b design Werbe- und Marketing Agentur","description":"","publisher":{"@id":"https:\/\/b2bdesign.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/b2bdesign.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/b2bdesign.de\/#organization","name":"b2b design e.K.","url":"https:\/\/b2bdesign.de\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/b2bdesign.de\/#\/schema\/logo\/image\/","url":"https:\/\/b2bdesign.de\/wp-content\/uploads\/2023\/10\/b2b-design-logo-webseite-1.svg","contentUrl":"https:\/\/b2bdesign.de\/wp-content\/uploads\/2023\/10\/b2b-design-logo-webseite-1.svg","width":100,"height":350,"caption":"b2b design e.K."},"image":{"@id":"https:\/\/b2bdesign.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/b2b-design","https:\/\/www.instagram.com\/b2bdesign2017\/","https:\/\/www.youtube.com\/channel\/UCOyMQ8GywgDAvFhodpaJk7Q"]}]}},"_links":{"self":[{"href":"https:\/\/b2bdesign.de\/en\/wp-json\/wp\/v2\/pages\/16995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b2bdesign.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/b2bdesign.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/b2bdesign.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b2bdesign.de\/en\/wp-json\/wp\/v2\/comments?post=16995"}],"version-history":[{"count":76,"href":"https:\/\/b2bdesign.de\/en\/wp-json\/wp\/v2\/pages\/16995\/revisions"}],"predecessor-version":[{"id":17082,"href":"https:\/\/b2bdesign.de\/en\/wp-json\/wp\/v2\/pages\/16995\/revisions\/17082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b2bdesign.de\/en\/wp-json\/wp\/v2\/media\/183"}],"wp:attachment":[{"href":"https:\/\/b2bdesign.de\/en\/wp-json\/wp\/v2\/media?parent=16995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}