{"id":13301,"date":"2025-10-14T11:40:44","date_gmt":"2025-10-14T11:40:44","guid":{"rendered":"https:\/\/b2bdesign.de\/?page_id=13301"},"modified":"2025-10-22T11:05:49","modified_gmt":"2025-10-22T11:05:49","slug":"praesentation-edeka","status":"publish","type":"page","link":"https:\/\/b2bdesign.de\/en\/praesentation-edeka\/","title":{"rendered":"Pr\u00e4sentation Edeka"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13301\" class=\"elementor elementor-13301\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e830e59 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"e830e59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb5806b premium-nav-slide premium-hidden-icon-yes premium-disable-scroll-yes elementor-fixed elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile premium-slide-auto elementor-widget elementor-widget-global elementor-global-2040 elementor-widget-premium-nav-menu\" data-id=\"eb5806b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;fas fa-angle-down&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;submenu_item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;}}\" data-widget_type=\"premium-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-settings=\"{&quot;breakpoint&quot;:0,&quot;mobileLayout&quot;:null,&quot;mainLayout&quot;:&quot;slide&quot;,&quot;stretchDropdown&quot;:false,&quot;hoverEffect&quot;:&quot;&quot;,&quot;submenuEvent&quot;:null,&quot;submenuTrigger&quot;:&quot;item&quot;,&quot;closeAfterClick&quot;:true,&quot;renderMobileMenu&quot;:true}\" class=\"premium-nav-widget-container premium-nav-pointer-none\" style=\"visibility:hidden; opacity:0;\">\n\t\t\t<div class=\"premium-ver-inner-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-hamburger-toggle premium-mobile-menu-icon\" role=\"button\" aria-label=\"Toggle Menu\">\n\t\t\t\t\t\t<span class=\"premium-toggle-text\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-bars\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"premium-toggle-close\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-nav-slide-overlay\"><\/div>\n\t\t\t\t\t<div class=\"premium-mobile-menu-outer-container\">\n\t\t\t\t\t\t<div class=\"premium-mobile-menu-close\" role=\"button\" aria-label=\"Close Menu\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times\"><\/i>\t\t\t\t\t\t\t<span class=\"premium-toggle-close\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-mobile-menu-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul id=\"menu-hauptmenue-1\" class=\"premium-mobile-menu premium-main-mobile-menu premium-main-nav-menu\"><li id=\"premium-nav-menu-item-80321\" class=\"menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item\"><a href=\"https:\/\/b2bdesign.de\/en\/leistungen\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Unsere Leistungen<\/a><\/li>\n<li id=\"premium-nav-menu-item-10142\" class=\"menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item\"><a href=\"https:\/\/b2bdesign.de\/en\/about-us-alt\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Das ist b2b design<\/a><\/li>\n<li id=\"premium-nav-menu-item-18643\" class=\"menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item\"><a href=\"https:\/\/b2bdesign.de\/en\/unsere-projekte\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Erfolgsgeschichten<\/a><\/li>\n<li id=\"premium-nav-menu-item-14594\" class=\"menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item\"><a href=\"https:\/\/b2bdesign.de\/en\/kontakt\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">\u270b Sag uns Hallo!<\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9f38ad e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"d9f38ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/youtu.be\\\/BYTSYuoBSVA&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-1b29d7f elementor-widget elementor-widget-spacer\" data-id=\"1b29d7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6ec11 elementor-widget__width-inherit elementor-fixed elementor-widget elementor-widget-text-editor\" data-id=\"7a6ec11\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:500,&quot;sizes&quot;:[]},&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mir EDEKA growd du richtig<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-478c159 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"478c159\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1fdbf0 elementor-widget elementor-widget-spacer\" data-id=\"a1fdbf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2404ea e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"b2404ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e6071c3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"e6071c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce20994 elementor-widget elementor-widget-spacer\" data-id=\"ce20994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed60e6 elementor-widget elementor-widget-video\" data-id=\"eed60e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/5rW7R4qcPL4&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a01a3fc elementor-widget elementor-widget-text-editor\" data-id=\"a01a3fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"161\" data-end=\"170\">Idee:<\/h3><p data-start=\"172\" data-end=\"497\"><strong data-start=\"172\" data-end=\"197\">Was wir nicht wollen:<\/strong><br data-start=\"197\" data-end=\"200\" \/>Viele Unternehmen setzen beim Employer Branding auf vermeintlich \u201eechte\u201c Fotos, kombinieren diese mit Texten, die angeblich authentisch sind \u2013 und nennen das dann authentisches Recruiting. Genau das wollen wir <strong data-start=\"410\" data-end=\"419\">nicht<\/strong> (siehe Beispiel beim IHK-Vortrag in Schweinfurt zum Thema Employer Branding).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63191e3 elementor-widget elementor-widget-spacer\" data-id=\"63191e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d786b2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"3d786b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d57fd69 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"d57fd69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7ed567 elementor-widget elementor-widget-spacer\" data-id=\"e7ed567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-032c131 elementor--h-position-left elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"032c131\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slider\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-2bb3566 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"schritt-1\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-823033a swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"schritt-2\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-2154efa swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"schritt-3\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Vorheriger Slide\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"N\u00e4chster Slide\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebec095 elementor-widget elementor-widget-spacer\" data-id=\"ebec095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60ed184 elementor-widget elementor-widget-heading\" data-id=\"60ed184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die Growbox-Kampagne f\u00fcr echtes Employer Branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-807393c elementor-widget elementor-widget-text-editor\" data-id=\"807393c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"499\" data-end=\"769\"><strong data-start=\"499\" data-end=\"515\">Unsere Idee:<\/strong><br data-start=\"515\" data-end=\"518\" \/>Wir setzen nicht auf Bilder und Texte, sondern auf <strong data-start=\"569\" data-end=\"579\">Videos<\/strong>.<br data-start=\"580\" data-end=\"583\" \/>Wir filmen <strong data-start=\"594\" data-end=\"636\">echte Mitarbeiterinnen und Mitarbeiter<\/strong> \u2013 keine Schauspieler, kein Social-Media-Team \u2013 und stellen ihnen nur <strong data-start=\"706\" data-end=\"730\">eine zentrale Frage:<\/strong><br data-start=\"730\" data-end=\"733\" \/>\ud83d\udc49 <strong data-start=\"736\" data-end=\"769\">Warum arbeitest du bei EDEKA?<\/strong><\/p><p data-start=\"771\" data-end=\"937\">Doch statt klassisch mit Kamera und Mikro durch den Markt zu laufen, wollen wir das Ganze kreativ und humorvoll verpacken \u2013 unter dem Motto <strong data-start=\"911\" data-end=\"934\">\u201eWachsen mit EDEKA\u201c<\/strong>.<\/p><p data-start=\"939\" data-end=\"1276\">Dazu stellen wir eine <strong data-start=\"961\" data-end=\"974\">\u201eGrowbox\u201c<\/strong> auf \u2013 eine kleine, abgeschlossene Box (angelehnt an Growboxen f\u00fcr Pflanzen), die als <strong data-start=\"1060\" data-end=\"1089\">Aufnahme- und R\u00fcckzugsort<\/strong> dient. Hier k\u00f6nnen Mitarbeitende in Ruhe und mit einem Augenzwinkern ihre Antwort aufnehmen. Die Symbolik ist klar: So wie in der Box Pflanzen wachsen, wachsen auch Menschen bei EDEKA.<\/p><p data-start=\"1278\" data-end=\"1364\">Die Box kann <strong data-start=\"1291\" data-end=\"1321\">von Markt zu Markt wandern<\/strong>, um dort verschiedene Stimmen einzufangen.<\/p><p data-start=\"1366\" data-end=\"1582\">Im finalen Video werden die Antworten <strong data-start=\"1404\" data-end=\"1427\">schnell geschnitten<\/strong>, alle aus dem <strong data-start=\"1442\" data-end=\"1467\">gleichen Kamerawinkel<\/strong>aufgenommen und mit passender Musik unterlegt \u2013 so entsteht eine authentische, dynamische und emotionale Kampagne.<\/p><p data-start=\"1584\" data-end=\"1885\">Zum Schluss k\u00f6nnte man das Ganze mit einem humorvollen <strong data-start=\"1639\" data-end=\"1664\">\u201eEDEKA-Trailer-Touch\u201c<\/strong> versehen \u2013 zum Beispiel mit dem Satz:<br data-start=\"1702\" data-end=\"1705\" \/>\ud83c\udfac <em data-start=\"1708\" data-end=\"1773\">\u201eDie folgenden Antworten beruhen auf einer wahren Begebenheit.\u201c<\/em><br data-start=\"1773\" data-end=\"1776\" \/>Untermalt mit Trailer-Musik und schnellen Schnitten ergibt das eine moderne, sympathische und echte Kampagne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29e7302 elementor-widget elementor-widget-spacer\" data-id=\"29e7302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1292b7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"b1292b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76da4ad e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"76da4ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df3c94 elementor-widget elementor-widget-spacer\" data-id=\"8df3c94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed1b1f elementor-widget elementor-widget-video\" data-id=\"6ed1b1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/shorts\\\/HyT2ym14T1c&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e588300 elementor-widget elementor-widget-spacer\" data-id=\"e588300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac253b1 elementor-widget elementor-widget-heading\" data-id=\"ac253b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So k\u00f6nnte es aussehen!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af480d2 elementor-widget elementor-widget-text-editor\" data-id=\"af480d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em data-start=\"91\" data-end=\"231\">Achtung: Dieses Video ist nur ein grober Entwurf! Noch kein Hollywoodstreifen \u2013 aber ihr seht schon mal, in welche Richtung die Idee geht.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9709fd7 elementor-widget elementor-widget-spacer\" data-id=\"9709fd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f587b8f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"f587b8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f0dea75 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"f0dea75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7a40b elementor-widget elementor-widget-spacer\" data-id=\"7d7a40b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9de4f4a elementor-widget elementor-widget-spacer\" data-id=\"9de4f4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41338b5 elementor-widget elementor-widget-heading\" data-id=\"41338b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Setup und Szene<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51d7bad elementor-widget elementor-widget-text-editor\" data-id=\"51d7bad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Szene \u2013 Einstieg<\/p><p>Selfie-Kamera, leicht wackelig.<\/p><p>Szene \u2013 Die EDEKA-Crew im Growzelt<\/p><p>Schnelle Selfie-Clips mit unterschiedlichen Leuten \u2013 jede\/r sbeantwortet die eine Frage:<\/p><p>\u201eIch mach Ausbildung bei EDEKA, weil\u2019s sie als erstes geantwortet hatten!\u201c<\/p><p>\u201eIch sehe hier die besten Karriere M\u00f6glichkeiten\u201c<\/p><p>\u201eMein Weg zur Arbeit ist kurz und ich brauche kein Auto!\u201c<\/p><p><strong>Zwischendurch:<\/strong><\/p><p>Schnitts von Pflanzen, die wachsen, Sticker mit Sonnen, EDEKA-Logos, jemand gie\u00dft eine Blume mit einer Wasserflasche.<\/p><p>Text-Overlay: \u201eWachse mit uns. Bewirb dich jetzt!\u201c<\/p><h4><strong>Sound &amp; Style<\/strong><\/h4><p>Musik: funky, leicht tanzbar, z. B. Disco- oder Lo-Fi-Beat<\/p><p>Kamera: alles Selfie, kurze Cuts, dynamisch wie ein Reel<\/p><p>Stimmung: humorvoll, warm, sympathisch<\/p><p>Kein Skript, nur ehrliche, witzige Momente<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6fec19 elementor-widget elementor-widget-spacer\" data-id=\"e6fec19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3436c elementor-widget elementor-widget-heading\" data-id=\"1f3436c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Fazit<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc23b2 elementor-widget elementor-widget-text-editor\" data-id=\"adc23b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das Growzelt steht f\u00fcr Entwicklung, das Selfie-Format f\u00fcr Authentizit\u00e4t \u2013<\/p><p>und der Spruch am Ende bringt\u2019s auf den Punkt:<\/p><p>\u201eMir EDEKA growd du richtig\u2026\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ded93 elementor-widget elementor-widget-spacer\" data-id=\"65ded93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92e93b8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"92e93b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fabc81 elementor-widget elementor-widget-spacer\" data-id=\"0fabc81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee40302 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"ee40302\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-527f748 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"527f748\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5fda3e elementor-widget elementor-widget-spacer\" data-id=\"f5fda3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af6a8ae elementor-widget elementor-widget-spacer\" data-id=\"af6a8ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bc8f84 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"8bc8f84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-864197d elementor-widget elementor-widget-spacer\" data-id=\"864197d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Unsere Leistungen Das ist b2b design Erfolgsgeschichten \u270b Sag uns Hallo! Mir EDEKA growd du richtig https:\/\/youtu.be\/5rW7R4qcPL4 Idee: Was wir nicht wollen:Viele Unternehmen setzen beim Employer Branding auf vermeintlich \u201eechte\u201c Fotos, kombinieren diese mit Texten, die angeblich authentisch sind \u2013 und nennen das dann authentisches Recruiting. Genau das wollen wir nicht (siehe Beispiel beim IHK-Vortrag in Schweinfurt zum Thema Employer Branding). Die Growbox-Kampagne f\u00fcr echtes Employer Branding Unsere Idee:Wir setzen nicht auf Bilder und Texte, sondern auf Videos.Wir filmen echte Mitarbeiterinnen und Mitarbeiter \u2013 keine Schauspieler, kein Social-Media-Team \u2013 und stellen ihnen nur eine zentrale Frage:\ud83d\udc49 Warum arbeitest du bei EDEKA? Doch statt klassisch mit Kamera und Mikro durch den Markt zu laufen, wollen wir das Ganze kreativ und humorvoll verpacken \u2013 unter dem Motto \u201eWachsen mit EDEKA\u201c. Dazu stellen wir eine \u201eGrowbox\u201c auf \u2013 eine kleine, abgeschlossene Box (angelehnt an Growboxen f\u00fcr Pflanzen), die als Aufnahme- und R\u00fcckzugsort dient. Hier k\u00f6nnen Mitarbeitende in Ruhe und mit einem Augenzwinkern ihre Antwort aufnehmen. Die Symbolik ist klar: So wie in der Box Pflanzen wachsen, wachsen auch Menschen bei EDEKA. Die Box kann von Markt zu Markt wandern, um dort verschiedene Stimmen einzufangen. Im finalen Video werden die Antworten schnell geschnitten, alle aus dem gleichen Kamerawinkelaufgenommen und mit passender Musik unterlegt \u2013 so entsteht eine authentische, dynamische und emotionale Kampagne. Zum Schluss k\u00f6nnte man das Ganze mit einem humorvollen \u201eEDEKA-Trailer-Touch\u201c versehen \u2013 zum Beispiel mit dem Satz:\ud83c\udfac \u201eDie folgenden Antworten beruhen auf einer wahren Begebenheit.\u201cUntermalt mit Trailer-Musik und schnellen Schnitten ergibt das eine moderne, sympathische und echte Kampagne. So k\u00f6nnte es aussehen! Achtung: Dieses Video ist nur ein grober Entwurf! Noch kein Hollywoodstreifen \u2013 aber ihr seht schon mal, in welche Richtung die Idee geht. Setup und Szene Szene \u2013 Einstieg Selfie-Kamera, leicht wackelig. Szene \u2013 Die EDEKA-Crew im Growzelt Schnelle Selfie-Clips mit unterschiedlichen Leuten \u2013 jede\/r sbeantwortet die eine Frage: \u201eIch mach Ausbildung bei EDEKA, weil\u2019s sie als erstes geantwortet hatten!\u201c \u201eIch sehe hier die besten Karriere M\u00f6glichkeiten\u201c \u201eMein Weg zur Arbeit ist kurz und ich brauche kein Auto!\u201c Zwischendurch: Schnitts von Pflanzen, die wachsen, Sticker mit Sonnen, EDEKA-Logos, jemand gie\u00dft eine Blume mit einer Wasserflasche. Text-Overlay: \u201eWachse mit uns. Bewirb dich jetzt!\u201c Sound &amp; Style Musik: funky, leicht tanzbar, z. B. Disco- oder Lo-Fi-Beat Kamera: alles Selfie, kurze Cuts, dynamisch wie ein Reel Stimmung: humorvoll, warm, sympathisch Kein Skript, nur ehrliche, witzige Momente Fazit Das Growzelt steht f\u00fcr Entwicklung, das Selfie-Format f\u00fcr Authentizit\u00e4t \u2013 und der Spruch am Ende bringt\u2019s auf den Punkt: \u201eMir EDEKA growd du richtig\u2026\u00a0<\/p>","protected":false},"author":3,"featured_media":6942,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-13301","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>b2b design Werbeagentur f\u00fcr Branding, Webdesign und Marketing<\/title>\n<meta name=\"description\" content=\"Werbeagentur f\u00fcr herausstechende Markenidentit\u00e4ten, Webdesign und Marketing. Unsere Kunden m\u00fcssen den Mut haben, Grenzen zu \u00fcberschreiten.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"b2b design Werbeagentur f\u00fcr Branding, Webdesign und Marketing\" \/>\n<meta property=\"og:description\" content=\"Werbeagentur f\u00fcr herausstechende Markenidentit\u00e4ten, Webdesign und Marketing. Unsere Kunden m\u00fcssen den Mut haben, Grenzen zu \u00fcberschreiten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b2bdesign.de\/en\/praesentation-edeka\/\" \/>\n<meta property=\"og:site_name\" content=\"b2b design Werbe- und Marketing Agentur\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T11:05:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b2bdesign.de\/wp-content\/uploads\/2024\/03\/Fallback.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/praesentation-edeka\\\/\",\"url\":\"https:\\\/\\\/b2bdesign.de\\\/praesentation-edeka\\\/\",\"name\":\"b2b design Werbeagentur f\u00fcr Branding, Webdesign und Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/praesentation-edeka\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/praesentation-edeka\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/b2bdesign.de\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Fallback.png\",\"datePublished\":\"2025-10-14T11:40:44+00:00\",\"dateModified\":\"2025-10-22T11:05:49+00:00\",\"description\":\"Werbeagentur f\u00fcr herausstechende Markenidentit\u00e4ten, Webdesign und Marketing. Unsere Kunden m\u00fcssen den Mut haben, Grenzen zu \u00fcberschreiten.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/praesentation-edeka\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/b2bdesign.de\\\/praesentation-edeka\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/praesentation-edeka\\\/#primaryimage\",\"url\":\"https:\\\/\\\/b2bdesign.de\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Fallback.png\",\"contentUrl\":\"https:\\\/\\\/b2bdesign.de\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Fallback.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/praesentation-edeka\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/b2bdesign.de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pr\u00e4sentation Edeka\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/#website\",\"url\":\"https:\\\/\\\/b2bdesign.de\\\/\",\"name\":\"b2b design Werbe- und Marketing Agentur\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/b2bdesign.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/#organization\",\"name\":\"b2b design e.K.\",\"url\":\"https:\\\/\\\/b2bdesign.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/b2bdesign.de\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/b2b-design-logo-webseite-1.svg\",\"contentUrl\":\"https:\\\/\\\/b2bdesign.de\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/b2b-design-logo-webseite-1.svg\",\"width\":100,\"height\":350,\"caption\":\"b2b design e.K.\"},\"image\":{\"@id\":\"https:\\\/\\\/b2bdesign.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/b2b-design\",\"https:\\\/\\\/www.instagram.com\\\/b2bdesign2017\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCOyMQ8GywgDAvFhodpaJk7Q\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"b2b design Werbeagentur f\u00fcr Branding, Webdesign und Marketing","description":"Werbeagentur f\u00fcr herausstechende Markenidentit\u00e4ten, Webdesign und Marketing. Unsere Kunden m\u00fcssen den Mut haben, Grenzen zu \u00fcberschreiten.","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"en_GB","og_type":"article","og_title":"b2b design Werbeagentur f\u00fcr Branding, Webdesign und Marketing","og_description":"Werbeagentur f\u00fcr herausstechende Markenidentit\u00e4ten, Webdesign und Marketing. Unsere Kunden m\u00fcssen den Mut haben, Grenzen zu \u00fcberschreiten.","og_url":"https:\/\/b2bdesign.de\/en\/praesentation-edeka\/","og_site_name":"b2b design Werbe- und Marketing Agentur","article_modified_time":"2025-10-22T11:05:49+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/b2bdesign.de\/wp-content\/uploads\/2024\/03\/Fallback.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/b2bdesign.de\/praesentation-edeka\/","url":"https:\/\/b2bdesign.de\/praesentation-edeka\/","name":"b2b design Werbeagentur f\u00fcr Branding, Webdesign und Marketing","isPartOf":{"@id":"https:\/\/b2bdesign.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/b2bdesign.de\/praesentation-edeka\/#primaryimage"},"image":{"@id":"https:\/\/b2bdesign.de\/praesentation-edeka\/#primaryimage"},"thumbnailUrl":"https:\/\/b2bdesign.de\/wp-content\/uploads\/2024\/03\/Fallback.png","datePublished":"2025-10-14T11:40:44+00:00","dateModified":"2025-10-22T11:05:49+00:00","description":"Werbeagentur f\u00fcr herausstechende Markenidentit\u00e4ten, Webdesign und Marketing. Unsere Kunden m\u00fcssen den Mut haben, Grenzen zu \u00fcberschreiten.","breadcrumb":{"@id":"https:\/\/b2bdesign.de\/praesentation-edeka\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/b2bdesign.de\/praesentation-edeka\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/b2bdesign.de\/praesentation-edeka\/#primaryimage","url":"https:\/\/b2bdesign.de\/wp-content\/uploads\/2024\/03\/Fallback.png","contentUrl":"https:\/\/b2bdesign.de\/wp-content\/uploads\/2024\/03\/Fallback.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/b2bdesign.de\/praesentation-edeka\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/b2bdesign.de\/"},{"@type":"ListItem","position":2,"name":"Pr\u00e4sentation Edeka"}]},{"@type":"WebSite","@id":"https:\/\/b2bdesign.de\/#website","url":"https:\/\/b2bdesign.de\/","name":"b2b design Werbe- und Marketing Agentur","description":"","publisher":{"@id":"https:\/\/b2bdesign.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/b2bdesign.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/b2bdesign.de\/#organization","name":"b2b design e.K.","url":"https:\/\/b2bdesign.de\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/b2bdesign.de\/#\/schema\/logo\/image\/","url":"https:\/\/b2bdesign.de\/wp-content\/uploads\/2023\/10\/b2b-design-logo-webseite-1.svg","contentUrl":"https:\/\/b2bdesign.de\/wp-content\/uploads\/2023\/10\/b2b-design-logo-webseite-1.svg","width":100,"height":350,"caption":"b2b design e.K."},"image":{"@id":"https:\/\/b2bdesign.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/b2b-design","https:\/\/www.instagram.com\/b2bdesign2017\/","https:\/\/www.youtube.com\/channel\/UCOyMQ8GywgDAvFhodpaJk7Q"]}]}},"_links":{"self":[{"href":"https:\/\/b2bdesign.de\/en\/wp-json\/wp\/v2\/pages\/13301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b2bdesign.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/b2bdesign.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/b2bdesign.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/b2bdesign.de\/en\/wp-json\/wp\/v2\/comments?post=13301"}],"version-history":[{"count":679,"href":"https:\/\/b2bdesign.de\/en\/wp-json\/wp\/v2\/pages\/13301\/revisions"}],"predecessor-version":[{"id":14066,"href":"https:\/\/b2bdesign.de\/en\/wp-json\/wp\/v2\/pages\/13301\/revisions\/14066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b2bdesign.de\/en\/wp-json\/wp\/v2\/media\/6942"}],"wp:attachment":[{"href":"https:\/\/b2bdesign.de\/en\/wp-json\/wp\/v2\/media?parent=13301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}