{"id":11196,"date":"2024-11-04T15:05:41","date_gmt":"2024-11-04T15:05:41","guid":{"rendered":"https:\/\/b2bdesign.de\/?page_id=11196"},"modified":"2025-02-22T18:40:42","modified_gmt":"2025-02-22T18:40:42","slug":"kern-dental","status":"publish","type":"page","link":"https:\/\/b2bdesign.de\/en\/kern-dental\/","title":{"rendered":"Kern Dental"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11196\" class=\"elementor elementor-11196\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e830e59 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"e830e59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb5806b premium-nav-slide premium-hidden-icon-yes premium-disable-scroll-yes elementor-fixed elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile premium-slide-auto elementor-widget elementor-widget-global elementor-global-2040 elementor-widget-premium-nav-menu\" data-id=\"eb5806b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;fas fa-angle-down&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;submenu_item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;}}\" data-widget_type=\"premium-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-settings=\"{&quot;breakpoint&quot;:0,&quot;mobileLayout&quot;:null,&quot;mainLayout&quot;:&quot;slide&quot;,&quot;stretchDropdown&quot;:false,&quot;hoverEffect&quot;:&quot;&quot;,&quot;submenuEvent&quot;:null,&quot;submenuTrigger&quot;:&quot;item&quot;,&quot;closeAfterClick&quot;:true,&quot;renderMobileMenu&quot;:true}\" class=\"premium-nav-widget-container premium-nav-pointer-none\" style=\"visibility:hidden; opacity:0;\">\n\t\t\t<div class=\"premium-ver-inner-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-hamburger-toggle premium-mobile-menu-icon\" role=\"button\" aria-label=\"Toggle Menu\">\n\t\t\t\t\t\t<span class=\"premium-toggle-text\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-bars\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"premium-toggle-close\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-nav-slide-overlay\"><\/div>\n\t\t\t\t\t<div class=\"premium-mobile-menu-outer-container\">\n\t\t\t\t\t\t<div class=\"premium-mobile-menu-close\" role=\"button\" aria-label=\"Close Menu\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times\"><\/i>\t\t\t\t\t\t\t<span class=\"premium-toggle-close\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-mobile-menu-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul id=\"menu-hauptmenue-1\" class=\"premium-mobile-menu premium-main-mobile-menu premium-main-nav-menu\"><li id=\"premium-nav-menu-item-80321\" class=\"menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item\"><a href=\"https:\/\/b2bdesign.de\/en\/leistungen\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Unsere Leistungen<\/a><\/li>\n<li id=\"premium-nav-menu-item-10142\" class=\"menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item\"><a href=\"https:\/\/b2bdesign.de\/en\/about-us-alt\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Das ist b2b design<\/a><\/li>\n<li id=\"premium-nav-menu-item-18643\" class=\"menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item\"><a href=\"https:\/\/b2bdesign.de\/en\/unsere-projekte\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Erfolgsgeschichten<\/a><\/li>\n<li id=\"premium-nav-menu-item-14594\" class=\"menu-item menu-item-type-post_type menu-item-object-page premium-nav-menu-item\"><a href=\"https:\/\/b2bdesign.de\/en\/kontakt\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">\u270b Sag uns Hallo!<\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42b6787 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"42b6787\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56e2c8e elementor-widget elementor-widget-spacer\" data-id=\"56e2c8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9f38ad e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"d9f38ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b29d7f elementor-widget elementor-widget-spacer\" data-id=\"1b29d7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6ec11 elementor-widget__width-inherit elementor-fixed elementor-widget elementor-widget-text-editor\" data-id=\"7a6ec11\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:500,&quot;sizes&quot;:[]},&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Erfahrung bewahren, Zukunft entfalten.<\/p><h6>Kern Dental\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b9f344 elementor-widget elementor-widget-image\" data-id=\"8b9f344\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/b2bdesign.de\/wp-content\/uploads\/2024\/11\/icon-stuhl.svg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-478c159 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"478c159\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b167d80 elementor-widget elementor-widget-spacer\" data-id=\"b167d80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9619f7d elementor-widget elementor-widget-spacer\" data-id=\"9619f7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bd887a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"4bd887a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db4f146 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"db4f146\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6919fd elementor-widget elementor-widget-spacer\" data-id=\"c6919fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e4830 elementor-widget elementor-widget-heading\" data-id=\"f1e4830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Herausforderung <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f14c07f elementor-widget elementor-widget-text-editor\" data-id=\"f14c07f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Aufgabe besteht darin, die Marke Anton KERN GmbH neu zu gestalten und ihr ein modernes, ansprechendes Erscheinungsbild zu verleihen. Dabei soll die lange Familientradition der Firma visuell integriert werden, sodass die Marke die Werte und Denkweise des Unternehmens widerspiegelt: zeitgem\u00e4\u00df, innovativ und erfahren.<\/p><p><strong>Firmenname:<\/strong> Kern Dental<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p><strong>Slogan<\/strong>: Pers\u00f6nlich. Zuverl\u00e4ssig. Nah. Seit 1923<\/p><p>Nach der Modernisierung kann anschlie\u00dfend das Thema Online-Marketing-Kampagne in Angriff genommen werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08edde5 elementor-widget elementor-widget-spacer\" data-id=\"08edde5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60c644b elementor-widget elementor-widget-heading\" data-id=\"60c644b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aufgabenstellung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55e5244 elementor-widget elementor-widget-text-editor\" data-id=\"55e5244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Folgende Elemente w\u00fcrden wir, wie besprochen, f\u00fcr ein neues Design anpassen:<\/p><ul><li>Logo<\/li><li>Slogan<\/li><li>Farben<\/li><li>Formen<\/li><li>Bildwelt<\/li><li>Webseite<\/li><li>Kommunikation<\/li><li>Social Media<\/li><li>Online Marketingkan\u00e4le<\/li><\/ul><p>Wir w\u00fcrden die lange Geschichte in das visuelle Auftreten der Kern GmbH einarbeiten und als Qualit\u00e4tsmerkmal herausstellen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366ef7c elementor-widget elementor-widget-spacer\" data-id=\"366ef7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10800d9 elementor-widget elementor-widget-heading\" data-id=\"10800d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Markenanalyse <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd5222 elementor-widget elementor-widget-text-editor\" data-id=\"3bd5222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Analyse der bestehenden Marke<\/strong>: Untersuchung der Markenwahrnehmung, St\u00e4rken und Schw\u00e4chen.<\/li><li><strong>Zielgruppenanalyse<\/strong>: Wer ist die Zielgruppe? Was sind ihre Erwartungen und Bed\u00fcrfnisse? Dies beinhaltet oft Markt- und Wettbewerbsforschung<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-228de3e elementor-widget elementor-widget-spacer\" data-id=\"228de3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7bd67 elementor-widget elementor-widget-heading\" data-id=\"5d7bd67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Strategieentwicklung<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe44c7 elementor-widget elementor-widget-text-editor\" data-id=\"dfe44c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Markenpositionierung<\/strong>: Festlegung, wie die Marke sich von der Konkurrenz abheben und welche Werte sie verk\u00f6rpern soll.<\/li><li><strong>Mission und Vision<\/strong>: Entwicklung einer klaren Mission und Vision, die die neue Ausrichtung pr\u00e4gen.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82373b1 elementor-widget elementor-widget-spacer\" data-id=\"82373b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38cb8f3 elementor-widget elementor-widget-heading\" data-id=\"38cb8f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Corporate Design<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef0f8f elementor-widget elementor-widget-text-editor\" data-id=\"8ef0f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Logo und Farbpalette<\/strong>: Oft wird ein neues Logo oder ein modernisiertes Design entworfen, um eine frische, ansprechende Optik zu schaffen.<\/li><li><strong>Typografie und Bildwelt<\/strong>: Auswahl von Schriften und Bildmaterial, die zur neuen Markenidentit\u00e4t passen und einheitlich wirken.<\/li><li><strong>Brand Style Guide<\/strong>: Ein umfassendes Design-Manual hilft dabei, das Erscheinungsbild konsistent zu halten.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-093a8e3 elementor-widget elementor-widget-spacer\" data-id=\"093a8e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed814eb elementor-widget elementor-widget-heading\" data-id=\"ed814eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Kommunikations-strategie<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2430fb9 elementor-widget elementor-widget-text-editor\" data-id=\"2430fb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Markenbotschaft und Claim<\/strong>: Ein klarer Slogan oder Claim, der die neuen Werte zusammenfasst.<\/li><li><strong>Tone of Voice<\/strong>: Festlegung des Sprachstils, der den gew\u00fcnschten Markencharakter ausdr\u00fcckt \u2013 ob seri\u00f6s, freundlich oder innovativ.<\/li><li><strong>Storytelling<\/strong>: Entwickeln einer Geschichte, die die neue Identit\u00e4t authentisch kommuniziert und f\u00fcr die Zielgruppe emotional ansprechend ist.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d811a6 elementor-widget elementor-widget-spacer\" data-id=\"9d811a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b846fad elementor-widget elementor-widget-heading\" data-id=\"b846fad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Implementierung<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbaf158 elementor-widget elementor-widget-text-editor\" data-id=\"cbaf158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Webseite und Social Media<\/strong>: Anpassung der digitalen Kan\u00e4le an das neue Branding, inklusive Layout, Inhalte und visueller Elemente.<\/li><li><strong>Marketing- und PR-Ma\u00dfnahmen<\/strong>: Einf\u00fchrungskampagnen, um die neue Marke zu pr\u00e4sentieren \u2013 zum Beispiel durch Social-Media-Kampagnen, Anzeigen und Pressemitteilungen.<\/li><li><strong>Produktverpackungen und Gesch\u00e4ftsausstattung<\/strong>: Bei Bedarf werden auch Verpackungen, Visitenkarten, Brosch\u00fcren und andere Materialien an das neue Design angepasst.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e57571e elementor-widget elementor-widget-spacer\" data-id=\"e57571e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5862646 elementor-widget elementor-widget-heading\" data-id=\"5862646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Evaluierung und Anpassung<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f70d350 elementor-widget elementor-widget-text-editor\" data-id=\"f70d350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Erfolgsmessung<\/strong>: \u00dcberwachung und Analyse, wie die Neupositionierung bei der Zielgruppe ankommt.<\/li><li><strong>Feedback und Analyse<\/strong>: Sammlung von Feedback und Analyse der Markenwahrnehmung.<\/li><li><strong>Anpassungen<\/strong>: Durchf\u00fchrung von Anpassungen basierend auf Feedback und Marktver\u00e4nderungen.<\/li><li><strong>Feinjustierung<\/strong>: Je nach Feedback k\u00f6nnen einzelne Elemente weiter angepasst werden, um die Markenwahrnehmung langfristig zu optimieren.<\/li><\/ul><p>\u00a0<\/p><p>Ein Markenrelaunch kann das Image einer Marke deutlich auffrischen, die Sichtbarkeit erh\u00f6hen und die Bindung zur Zielgruppe st\u00e4rken, wenn er konsequent und mit einem klaren Ziel umgesetzt wird.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7273d8 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"e7273d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/b2bdesign.de\/wp-content\/uploads\/2024\/11\/generationen-2-scaled.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf2dbb0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"bf2dbb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80c57bb elementor-widget elementor-widget-spacer\" data-id=\"80c57bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee40302 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"ee40302\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-527f748 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"527f748\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5fda3e elementor-widget elementor-widget-spacer\" data-id=\"f5fda3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fccdf4f elementor-widget elementor-widget-text-editor\" data-id=\"fccdf4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Dieser Prozess stellt sicher, dass das Branding einheitlich und effektiv ist, wodurch die Marke gest\u00e4rkt und ihre Wiedererkennbarkeit erh\u00f6ht wird.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af6a8ae elementor-widget elementor-widget-spacer\" data-id=\"af6a8ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99abc3e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"99abc3e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3227c15 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"3227c15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8b81e6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"d8b81e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7b99d5 elementor-widget elementor-widget-spacer\" data-id=\"c7b99d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d27ca9c elementor-widget elementor-widget-spacer\" data-id=\"d27ca9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e4f361 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"6e4f361\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9da4b elementor-widget elementor-widget-spacer\" data-id=\"4d9da4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e69b9e3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"e69b9e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1b1c43d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"1b1c43d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53c136a elementor-widget elementor-widget-heading\" data-id=\"53c136a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Was ist unsere Leistung wert?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8f3753 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"e8f3753\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-456532e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"456532e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2569a2 elementor-widget elementor-widget-text-editor\" data-id=\"a2569a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Leistungsumfang:<\/h5><ul><li>Markenanalyse<\/li><li>Neugestaltung des Corporate Designs<\/li><li>Kommunikations- und Marketingkonzept<\/li><li>Webauftritt und digitale Pr\u00e4senz<\/li><li>Umsetzungsplan und Markteinf\u00fchrung<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6879e4b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6879e4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Total:<\/h5><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>3.360,00\u20ac<br \/>10080,00\u20ac<br \/>2415,00\u20ac<br \/>5985,00\u20ac<br \/>1680,00\u20ac<\/p><p><strong>23.520,00\u20ac zzgl. MwSt.<\/strong><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f55c4ac e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"f55c4ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a73a488 elementor-widget elementor-widget-spacer\" data-id=\"a73a488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd74173 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"cd74173\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-af15d85 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"af15d85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0114d51 elementor-widget elementor-widget-heading\" data-id=\"0114d51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Angebot downloaden<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d780a9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"7d780a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10262a0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"10262a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf25d94 elementor-widget elementor-widget-image\" data-id=\"bf25d94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/b2bdesign.de\/wp-content\/uploads\/2024\/11\/A2411-024-Angebot-Redesign-eines-bestehenden-Corporate-Designs.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"392\" height=\"512\" src=\"https:\/\/b2bdesign.de\/wp-content\/uploads\/2024\/06\/pdf.icon_.png\" class=\"attachment-large size-large wp-image-9183\" alt=\"\" srcset=\"https:\/\/b2bdesign.de\/wp-content\/uploads\/2024\/06\/pdf.icon_.png 392w, https:\/\/b2bdesign.de\/wp-content\/uploads\/2024\/06\/pdf.icon_-230x300.png 230w, https:\/\/b2bdesign.de\/wp-content\/uploads\/2024\/06\/pdf.icon_-9x12.png 9w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e03251 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"7e03251\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-addcb0f elementor-widget elementor-widget-text-editor\" data-id=\"addcb0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 1\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><div class=\"page\" title=\"Page 1\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><div class=\"page\" title=\"Page 2\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><h5><a href=\"https:\/\/b2bdesign.de\/wp-content\/uploads\/2024\/11\/A2411-024-Angebot-Redesign-eines-bestehenden-Corporate-Designs.pdf\" target=\"_blank\" rel=\"noopener\">Angebot Corporate Design inkl. Webseite.<\/a><\/h5><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-381019a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"381019a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1e7308 elementor-widget elementor-widget-spacer\" data-id=\"d1e7308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b88edb e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"9b88edb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d15f673 elementor-widget elementor-widget-spacer\" data-id=\"d15f673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2b7bef e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"e2b7bef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07b901d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-child\" data-id=\"07b901d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a360522 elementor-widget elementor-widget-heading\" data-id=\"a360522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Die Zukunft im Blick. Fit f\u00fcr die n\u00e4chste Generation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26cd762 elementor-widget elementor-widget-spacer\" data-id=\"26cd762\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d47f05 elementor-widget elementor-widget-image\" data-id=\"5d47f05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/b2bdesign.de\/wp-content\/uploads\/2024\/11\/icon-stuhl.svg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c95551 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-equal-height-no e-con e-parent\" data-id=\"1c95551\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-571ef64 elementor-widget elementor-widget-spacer\" data-id=\"571ef64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Unsere Leistungen Das ist b2b design Erfolgsgeschichten \u270b Sag uns Hallo! Erfahrung bewahren, Zukunft entfalten. Kern Dental\u00a0 Herausforderung Die Aufgabe besteht darin, die Marke Anton KERN GmbH neu zu gestalten und ihr ein modernes, ansprechendes Erscheinungsbild zu verleihen. Dabei soll die lange Familientradition der Firma visuell integriert werden, sodass die Marke die Werte und Denkweise des Unternehmens widerspiegelt: zeitgem\u00e4\u00df, innovativ und erfahren. Firmenname: Kern Dental\u00a0 Slogan: Pers\u00f6nlich. Zuverl\u00e4ssig. Nah. Seit 1923 Nach der Modernisierung kann anschlie\u00dfend das Thema Online-Marketing-Kampagne in Angriff genommen werden. Aufgabenstellung Folgende Elemente w\u00fcrden wir, wie besprochen, f\u00fcr ein neues Design anpassen: Logo Slogan Farben Formen Bildwelt Webseite Kommunikation Social Media Online Marketingkan\u00e4le Wir w\u00fcrden die lange Geschichte in das visuelle Auftreten der Kern GmbH einarbeiten und als Qualit\u00e4tsmerkmal herausstellen. Markenanalyse Analyse der bestehenden Marke: Untersuchung der Markenwahrnehmung, St\u00e4rken und Schw\u00e4chen. Zielgruppenanalyse: Wer ist die Zielgruppe? Was sind ihre Erwartungen und Bed\u00fcrfnisse? Dies beinhaltet oft Markt- und Wettbewerbsforschung Strategieentwicklung Markenpositionierung: Festlegung, wie die Marke sich von der Konkurrenz abheben und welche Werte sie verk\u00f6rpern soll. Mission und Vision: Entwicklung einer klaren Mission und Vision, die die neue Ausrichtung pr\u00e4gen. Corporate Design Logo und Farbpalette: Oft wird ein neues Logo oder ein modernisiertes Design entworfen, um eine frische, ansprechende Optik zu schaffen. Typografie und Bildwelt: Auswahl von Schriften und Bildmaterial, die zur neuen Markenidentit\u00e4t passen und einheitlich wirken. Brand Style Guide: Ein umfassendes Design-Manual hilft dabei, das Erscheinungsbild konsistent zu halten. Kommunikations-strategie Markenbotschaft und Claim: Ein klarer Slogan oder Claim, der die neuen Werte zusammenfasst. Tone of Voice: Festlegung des Sprachstils, der den gew\u00fcnschten Markencharakter ausdr\u00fcckt \u2013 ob seri\u00f6s, freundlich oder innovativ. Storytelling: Entwickeln einer Geschichte, die die neue Identit\u00e4t authentisch kommuniziert und f\u00fcr die Zielgruppe emotional ansprechend ist. Implementierung Webseite und Social Media: Anpassung der digitalen Kan\u00e4le an das neue Branding, inklusive Layout, Inhalte und visueller Elemente. Marketing- und PR-Ma\u00dfnahmen: Einf\u00fchrungskampagnen, um die neue Marke zu pr\u00e4sentieren \u2013 zum Beispiel durch Social-Media-Kampagnen, Anzeigen und Pressemitteilungen. Produktverpackungen und Gesch\u00e4ftsausstattung: Bei Bedarf werden auch Verpackungen, Visitenkarten, Brosch\u00fcren und andere Materialien an das neue Design angepasst. Evaluierung und Anpassung Erfolgsmessung: \u00dcberwachung und Analyse, wie die Neupositionierung bei der Zielgruppe ankommt. Feedback und Analyse: Sammlung von Feedback und Analyse der Markenwahrnehmung. Anpassungen: Durchf\u00fchrung von Anpassungen basierend auf Feedback und Marktver\u00e4nderungen. Feinjustierung: Je nach Feedback k\u00f6nnen einzelne Elemente weiter angepasst werden, um die Markenwahrnehmung langfristig zu optimieren. \u00a0 Ein Markenrelaunch kann das Image einer Marke deutlich auffrischen, die Sichtbarkeit erh\u00f6hen und die Bindung zur Zielgruppe st\u00e4rken, wenn er konsequent und mit einem klaren Ziel umgesetzt wird. Dieser Prozess stellt sicher, dass das Branding einheitlich und effektiv ist, wodurch die Marke gest\u00e4rkt und ihre Wiedererkennbarkeit erh\u00f6ht wird. Was ist unsere Leistung wert? Leistungsumfang: Markenanalyse Neugestaltung des Corporate Designs Kommunikations- und Marketingkonzept Webauftritt und digitale Pr\u00e4senz Umsetzungsplan und Markteinf\u00fchrung Total: 3.360,00\u20ac10080,00\u20ac2415,00\u20ac5985,00\u20ac1680,00\u20ac 23.520,00\u20ac zzgl. MwSt. Angebot downloaden Angebot Corporate Design inkl. Webseite. Die Zukunft im Blick. Fit f\u00fcr die n\u00e4chste Generation<\/p>","protected":false},"author":1,"featured_media":6942,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-11196","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>b2b design Werbeagentur f\u00fcr Branding, Webdesign und Marketing<\/title>\n<meta name=\"description\" content=\"Werbeagentur f\u00fcr herausstechende Markenidentit\u00e4ten, Webdesign und Marketing. 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